A few weeks ago, athletes and fans fell in love with NO BULL for the very first time at Don Shula’s Superbowl celebration. We realized we’d scored big when Mark Clayton and Mark Duper, two former NFL stars, raved about our desserts and couldn’t get enough.
For those reasons, we were up for the challenge and ready to conquer our next endeavor: introducing NO BULL to the plant-based community. Our team decided to stop at the Miami Veg Fest, an outdoor health festival held at the University of Miami, to showcase a variety of flavors to our hometown locals.
I mean really, who wouldn’t want to try a delicious frozen dessert on a hot South Florida day?
Visitors from all parts of the globe came out to sample and get the inside scoop on our incrediBULL creations.
We knew we’d done it again when lines of attendees patiently waited for seconds (and for some, thirds!). We even had the opportunity to serve NO BULL to world famous physician Dr. Michael Klaper, known for educating and supporting individuals around the globe on their health and well-being journey through a whole food, plant-based diet. The craziest part is that so many of you asked for pints on site, which honestly, was a pleasant surprise to us.
This led to a group of university students, having just fallen for NO BULL, to rush back to the dorms and happily greet us with empty Tupperware containers at cleanup time. We scooped them all the extra ice cream we had so they could share with friends and enjoy eating our treats together.
As they gratefully walked away, we couldn’t help but smile knowing our passion for excellence made their days. Seriously, you proved NO BULL really is just that good.
It was no surprise to us that our non-dairy ice cream was the hit of the show. Next time, we’ll be sure to come better prepared with pints for you to take home!
Hearing your valued feedback and chatting about all things plant-based is what pushes us to do what we do. So really, thank you for supporting our business by coming by to taste, smile, and say hello.
They say you learn something new every day. And that day, we learned just how many people love NO BULL dairy-free ice cream. The excitement is real, and we cannot wait to see your smiles again in a few weeks at your local Florida Whole Foods Market. Which location will we be meeting you at?