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SAN BERNARDO ICE CREAM® LAUNCHES NO BULL™, ITS PLANT-BASED ICE CREAM ALTERNATIVE TRANSFORMING THE FROZEN DESSERT CATEGORY ONE SCOOP AT A TIME

MIRAMAR, FL, August 6, 2020 – NO BULL, the new, plant-based ice cream alternative has reinvented the way consumers enjoy dessert without sacrificing taste.  NO BULL’s proprietary recipe took over a year of experimentation to create a creamy, decadent dessert experience unlike any other in non-dairy and is now available for retail at Whole Foods Market stores throughout Florida, wholesale for food service, and online ordering for nationwide direct to doorstep home delivery at https://eatnobull.com.

Crafted by San Bernardo Ice Cream®, family-owned and operated in South Florida for over 50 years, NO BULL is the only dedicated plant-based dessert brand from a full-service ice cream company.  With its smooth oat-base, NO BULL provides the velvety texture and rich taste of traditional ice cream that everyone enjoys.  And NO BULL is vegan certified, Non-GMO, gluten and soy-free, and perfect for those who follow a plantbased diet, are lactose intolerant, and looking to lessen their carbon footprint.

“NO BULL was created for those living a plant-based lifestyle who deserve the same indulgent experience of traditional ice cream. With great taste and creamy texture, NO BULL, we just taste better,” said Jonathan Tammara, President and Chief Flavor Innovator for the brands.

NO BULL provides a tasty sensation in every spoonful of its eight indulgent flavors including Blueberry Pie, Caramel Apple Pie, Double Chocolate, Mint Chocolate Swirl, Peanut Butter Fudge, Sea Salt Caramel, Strawberry Frappe, and Vanilla Bean. Click for hi-res images https://bit.ly/2KGP0W7

NO BULL is offered in pints for retail distribution, as well as three-gallon containers, five-liter trays, and soft-serve cartons for its wholesale foodservice division. Visit https://eatnobull.com for additional sales information.

About NO BULL:

After 50 years crafting premium ice cream and specialty desserts, San Bernardo Ice Cream® has transformed the frozen dessert industry with the launch of NO BULL, its first plant-based ice cream alternative.  Oat-based, NO BULL is committed to developing products for a heart-healthy, low fat, plant-based diet and does not sacrifice the smooth, velvety texture and rich flavor of traditional ice cream.  Creamy and decadent, NO BULL uses all-natural, Non-GMO, sustainably sourced ingredients, vegan certified, gluten-free, soy-free, and We Just Taste Better!

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